Black Friday – the biggest shopping festival worldwide
Black Friday started in the United States, taking place right after Thanksgiving, and is seen as the kick-off for the year-end shopping season. On this day, millions of shoppers across the globe rush to hunt for massive deals, while brands of all sizes launch their biggest promotions of the year.
In recent years, Black Friday has gone beyond the US to become a true global shopping wave, spreading across Europe, Asia and even the Vietnam market. For the Print on Demand (POD) industry, this is not only a chance to “clear inventory” but also a golden window to roll out exclusive, personalised products that customers simply cannot resist.
When is Black Friday 2025?
This year, Black Friday falls on Friday, 28 November 2025. That means Sellers have less than three months left to prepare a full game plan – from product design and marketing to store optimisation and fulfilment.
And it doesn’t stop there. Right after Black Friday comes Cyber Monday and the Christmas season – two more huge shopping moments. If Sellers know how to capture this flow, sales can surge non-stop throughout the last two months of the year.
Why is Black Friday a “goldmine” for POD Sellers?
For POD businesses, Black Friday brings three major advantages:
- Explosive demand: Customers are willing to spend far more than usual, especially on products with discounts or exclusivity.
- Viral potential: POD products can quickly ride on hot trends (memes, pop culture, holiday designs) and spread fast on TikTok, Instagram and Facebook.
- Global customer reach: POD allows Sellers to sell worldwide without holding stock. Black Friday is the perfect chance to build brand awareness and retain long-term customers.
With the right preparation, a POD Seller can easily achieve 5–10 times the normal month’s revenue.
Strategies to win big this Black Friday 2025
To turn Black Friday into your “golden sales day”, Sellers should have a clear plan rather than rushing last-minute:
1. Ride on trends & create exclusive designs
Black Friday shoppers always look for products that are both affordable and unique.
- Combine holiday themes (Christmas, New Year) with hot trends (AI art, pop culture, memes, zodiac 2025 – Year of the Snake).
- Limited-edition designs spark FOMO (Fear of Missing Out) and push customers to buy immediately.
2. Run multi-channel marketing campaigns
- Invest in TikTok Ads, Facebook Ads, Instagram Reels from mid-November to capture early attention.
- Use email marketing with countdowns and early-bird deals to keep customers waiting for your launch.
- Collaborate with KOLs or micro-influencers to build trust and social proof.
3. Attractive promotions with purposeful scarcity
- Programmes like “Buy 2 Get 1 Free”, “24-hour Flash Sale” or “Free shipping above $50” drive fast conversions.
- Limited-quantity deals make buyers feel the urgency to act right away.
4. Optimise store & customer experience
- Ensure fast-loading website, clear product display and mobile-friendly design.
- Smooth checkout process with multiple payment methods (PayPal, credit card).
- Add chatbot support so customers can get instant replies 24/7.
5. Secure operations & fulfilment
- Black Friday is peak season – prepare your printing, packing and shipping capacity well.
- Work with trusted fulfilment partners to avoid delays or errors.
- If targeting the US market, go for fast air cargo services to ensure orders reach customers before the holiday.
Top 5 hottest POD products for Black Friday 2025
Based on last year’s demand and global trends, here are the items expected to shine this year:
- Custom T-shirts & Hoodies
- Evergreen products, easy to produce, great for families, couples, or team gifting.
- Designs around Christmas, New Year, and Zodiac 2025 (Year of the Snake) will be in high demand.
- Christmas Ornaments & Décor
- Acrylic, wooden or metal ornaments are must-have items.
- Customers often buy in bulk for decorating their Christmas trees or gifting.
- Trendy fashion accessories
- Tote bags, mini backpacks, caps, and patterned socks.
- Perfect for younger shoppers who value uniqueness and style.
- Lifestyle & home products
- Printed mugs, tumblers, fleece blankets, and canvas posters.
- Popular as both gifts and festive home décor.
- Exclusive personalised gifts
- Custom puzzles, photo frames, and desk calendars.
- Highly attractive for couples and families during the holiday season.
Black Friday 2025 as your sales springboard
Black Friday is not just about discounts – it is the golden opportunity for POD Sellers to multiply both sales and brand recognition. By starting preparations now, choosing the right product mix, designing creatively, and partnering with reliable fulfilment providers, Sellers can turn Black Friday 2025 into a record-breaking sales season.
